WHAT WE CAN DO FOR YOU
Opportunity Mapping
INSIDE-LOOKING-OUT
You know your business better than anyone. We have a framework for quickly mapping your current customer’s journey aligned with your business processes to uncover opportunities and gaps. This enables you to put your energy where it matters most.
Review and synthesize existing research
Interview stakeholders
Understand/map the current customer journey
Identify opportunities in a collaborative session
Define target audiences
Develop a research plan
Insights & Analysis
OUTSIDE-LOOKING-IN
We go into the field to observe the real lives and needs of your customers. Once you can see from your customers’ point of view, and feel what they feel, opportunities for improvement become clear.
Conduct a competitive and comparative analysis
Observe and interview target audiences (In-depth Interviews, Diary Studies, Workflow analysis, “Out-of-box” analysis, Age-friendly evaluation, Concept testing, Usability evaluations, Prototype evaluations, and more…)
Map the current customer journey/experience
Document Archetypes/Personas
Experience Strategy
WHAT TO DO, HOW TO DO IT
Armed with insight, we work with you to define the experience your customers should have. We translate our insights into tools that guide the design process and create a useful roadmap for building toward this future state.
Envision an ideal and differentiated customer journey/experience
Verify what to keep, revise, add, or retire
Create a playbook of touchpoints and opportunities to differentiate the experience
Outline a step-by-step approach (e.g. phased execution plan and scope)
Experience Design
BUILDING OUT THE SYSTEM
We offer a range of expertise to create physical and digital products and services. We can work with your internal execution team or pull from our network of talent to build a powerful team with skills that are specific to the needs of the project.
Concept development
Information Architecture
UX Design
Prototypes
Visual Design
Production
And more… (depending on the solution)